We have mentioned the importance of “Do not hesitate” (Part 1 and Part 2), and “Establish a basic implementation team in Table 1. A question that arises regularly for the implementation team. basic is how to motivate participants, especially those who are not part of the basic team. This article will give you some ideas.
The transition from 2D drawings to MBD will generate all kinds of resistance. The situation is similar to that of a start-up where stress and frustration are inevitable, so much so that some of the founding members may even choose to give up. Challenges and frustrations can also lead to reproachful behavior, which damages morale and wastes group energy. Therefore, it is crucial to motivate the troops and to unite rather than to divide.>
Regarding motivation, contrary to common beliefs that focus on financial incentives, Danial Pink identified three important non-financial drivers: Matrocity, theATautonomy and Pertinence (MAP), in his book Drive (New York Times and Wall Street Journal bestselling).
There are many examples: establishing a common goal, promoting the benefits of MBD, trusting and encouraging people to think, summarizing progress periodically, holding MBD design competitions, recognizing excellent contributions, rewarding teams and individuals exceptional, etc.
Let’s look at relevance, because that’s the most fundamental driver. James DeLaPorte, Partner and Head of Business Transformation at NexTec raised two thought-provoking questions:
(Source: Model Based Enterprise Impact on Organizational Behavior, James DeLaPorte, 2011).
These two questions force organizations and their members to focus on the long-term vision and current gaps. With this in mind, participants better understand the relevance of MBD and are more willing to face the changes and challenges it brings, which are the price to pay for long-term success.
Now let’s turn the situation around. Of course, venturing into new territory always comes with challenges and frustrations, but it also represents an opportunity to renew yourself and stand out from the competition. In the early days of Tesla Motors, a lot of seemingly ordinary things got complicated, and that was because the company was building something new: electric cars. Where to put the battery? What if it’s too heavy, too big, or too hot? Even the secondary transmission, which she thought was fast, because she had used AC propulsion, did not meet her demands for acceleration and reliability.
The company has had to revisit fundamental concepts time and time again and start from scratch. And you know what ? This is exactly how major innovations and competitive advantages are born. Today, Tesla vehicles have many unique advantages that other manufacturers cannot offer. And this, thanks to the immense challenges that the company has encountered and the exceptional solutions that it has had to find.
When I think of the Tesla product launch, I can’t help but think that it is the best way to move the human race forward. We will not live forever, yet our daily lives become too easily routine. Before you die, why not do something exceptional? Why not try to change the world? Why not build something that we can brag about to our children or grandchildren? This is the reason why I am working on the MBD. And that’s why I write boring blog posts on Sunday afternoons when my 7 month old daughter is sleeping. When she grows up, she will read specifications and instructions for 3D products, instead of 2D drawings.
Also, motivation should not be restricted to the core implementation team. Everyone involved should be encouraged, especially those who work in production. Faced with the protesters, the arguments do not help much. A constructive approach is to listen carefully to concrete objections. Some misconceptions can be clarified. Certain barriers must be overcome through teamwork. For example, GE Power & Water has invented a transition “pseudo drawing” to reduce resistance.
In the next blog, we’ll take a look at production after design: Don’t just be confined to the design department. To learn more about SOLIDWORKS MBD, visit its product page. You can also chat with me on Twitter (@OboeWu) Where LinkedIn (OboeWu).
